Increasing IoT Investment for Supply Chain

At the beginning of 2017, IDC published its forecast for worldwide spending on the Internet of Things (IoT). It came up with the figure of $737 billion for spending on IoT in 2016 to cover organizational investments “in the hardware, software, services, and connectivity” it requires. That amount would continue to grow based at “a compound annual growth rate (CAGR) of 15.6% over the 2015-2020 forecast period, reaching $1.29 trillion in 2020,” the firm projected.

A huge chunk of that is to come from industry. In fact, IDC’s estimates allocate the lion’s share of IoT investments in 2016 to that sector and found that it involved several large investment amounts. For the 2016, investment in IoT for manufacturing operations would have amounted to $102.5 billion. It also involved a chunk of investment in logistics, specifically freight monitoring  to the tune of $55.9 billion.

The motivation for such hefty investment at this time, according to IoT World’s report Manufacturing IoT & Supply Chain Transformation in 2017 (registration required) “is simple: a compelling ROI through increased efficiency, productivity, reliability and safety.”

Indeed, that fits “the formula for the Industrial Internet” that GE set forth in its 2015 Industrial Internet Report. It described the IoT for industry “as a source of both operational efficiency and innovation that is the outcome of a compelling recipe of technology developments,” which are composed of the following parts.

• Data: both from the standard forms of Big Data and the additional streams coming through the sensors that track “equipment, products, factories, supply chains.”
• Analytics that can assess the status of the connected things.
• The definitive core of the business that defines the desired outcomes

Read more in 

Investment in Supply Chain IoT Grows

AI for Customized Consumer Communication

As AI advances, it's reshaping marketing with new ways of pulling in data and insights to reshape and customize consumer communication. Its impact on marketing was explored in a recent NYC Media Lab white paper, "How AI Is Changing Media Economics."

 Now it's possible to apply real time analytics to a campaign that is tested, tweaked, and tailored to an audience. 
Read more in 

AI: The Ultimate Game-Changer for Media

Google Glass Comeback

Success is not just a matter of timing but if also finding the right context. That’s the story behind Google Glass reception. Its first foray ended in failure, but it has found a new context in which it could thrive.

I remember when Google Glass was launched in 2013 as the ultimate wearable with a sticker price of $1,500. I recall reading one review that conceded that it had some problems but still thought that it was to be embraced as “the future” of tech. Just about every other reviewer rejected them, among them one who went on to list the reasons why people hate it. 

As it turns out, both sides were right. People did have major issues with Google Glass as a personal device. However, the hands-free convenience combined with smartphone capability proved very valuable in an industrial setting.

That’s why Alphabet X stopped trying to sell Google Glass directly as a consumer item and it up into the Enterprise Edition of the wearable.  Its current tagline is: “Glass is a hands-free device, for hands-on workers.” The product is no longer sold by Google directly but through partners who have customized the device for industrial purposes.

Read more in 

Raise Your (Google) Glass to the Enterprise Edition

Healthcare Tech Marketing

Telling Effective Stories About Healthcare Tech

New technologies are transforming operations in all industries, including healthcare. But we tend not to hear very much about it from healthcare brands. Melissa Baratta, Senior VP and healthcare practice lead at marketing, social media, and PR firm Affect spoke with DMN tech about innovations in that space and why they should be featured in marketing efforts.

The question is: What accounts for the hesitation to discuss emerging tech applications in healthcare? Barratta believes organizations may be concerned about how to make it fit with their brand image, and with fears that automation will displace human doctors. She referred to a journal article that suggested that radiologists and pathologist will be out of a job in the next five years when AI takes over. “A lot of media picked up on that,” and that may have made some wary of appearing “to promote tech that would eliminate jobs or raise concerns about trust.”

However, Baratta believes that these concerns should not hold brands back from investing in tech and using it for better patient outcomes. The way to go about it is to  “create educational stories, with perspective, that acknowledge challenges” while exploring how the tech “will help patients and help doctors” That includes applying AI to getting a handle on “data overload” and “more effectively mine data,” so that doctors are making better informed decisions for their patients.

The advantage for the brands that discuss their uses of emerging technologies now, she said, is that they “position themselves as thought leaders and innovaters.” It's an advantage “to talk about it when people are trying to understand what it means” and trying to grasp how it is can be used. That's why “now is the time to have a voice for thought leadership.”

Read more in Telling Effective Stories About Healthcare Tech

Hitching a brand to an eclipse

An eclipse is not the word people usually think of in connection with marketing on August 21 this year, it makes sense to seek out some brand association with a nearly universally trending topic.

goals, as it seems to be the antithesis of gaining the spotlight. But when an eclipse is a highly anticipated event, as the one taking place

Eclipse of the Century is the somewhat pretentious name given to the event, and to the site dedicated to its coverage that is brought to you by CNN and Volvo. At the end of July the car maker announced the partnership for “a unique editorial and branded content campaign.”

The content will be delivered through CNN channels, including its app for IOS and the designated site. The content currently posted on the site includes a countdown clock to the eclipse, and a map of its anticipated journey east and south across the country, from Oregon to South Carolina. One can also find eclipse information, links to an article with directions of where and how to view the eclipse, and an introduction to “eclipse chasers.”

Those of us who are not in that category still don't have to miss out on this particular event "of the century." We can also marvel at the eclipse in real time, thanks to advanced capture technology, including 4K VR and 360° cameras strategically placed around the country to capture the eclipse's journey that CNNVR will broadcast live.  Showcasing what the technology allows us to do is the idea behind the partnership.

Read more in Eclipse of the Century is a Co-Branding Opportunity

Getting kids back to school with clean clothes

photo: https://upload.wikimedia.org/wikipedia/commons/thumb/1/1c/Modern_front_load_tumble_dryer.JPG/460px-Modern_front_load_tumble_dryer.JPG

Back-to-school season is upon us. Many students will resume their studies in
August, and some may need extra help of one form or another to make the academic year a success.

School success begins with student attendance. Absent students can't learn that day's lesson, and those students are most likely fall behind in their work. While some absences are unavoidable, there are times when what holds students back is just not having clean clothes to wear, according to appliance maker Whirlpool. The company has created a program called Whirlpool Care Counts to put washers and dryers in schools to help address the issue of absenteeism due to lack of clean clothes and is now collecting data on how these in-school appliances impact student attendance.

Read more in

Analytics and School Attendance: A Laundry Story

Google Feed = Massive Marketing Opportunities

credit: https://upload.wikimedia.org/wikipedia/commons/8/83/Google_wordmark.gif

Google has always dominated search, but it has not done so well with social as evidenced by the perceived failure of Google+. So, capitalizing on its strengths, it set up a feed for users that uploads items of interest based on their own signals, rather than on what their friends shared or Twitter connections posted online.

Back in December, Google introduced an app update that promised “load your life's interests and updates” with just “a single tap” that can bring up “useful cards.”  Seven months later, Google proclaimed “Feed Your Need to Know,” announcing that — thanks to machine learning advances — the algorithms that direct the feed can “better anticipate” the type of content that an individual would want to see.

Read more in Google Feed is a Tempting Feast for Marketers

A sea change for shipping with automation

Automation and transportation have come together in the air in the form of drones.  On land, many tech companies and automakers are working on self-driving cars.  Although we don’t hear quite as much about is the application of the technology to transport over water, we may see it become a reality within just a few years. Back in 2014, Rolls Royce presented its concept for an autonomous ship. The BBC report quoted Oskar Levander, Rolls-Royce's vice president of innovation, engineering and technology, "Now it is time to consider a road map to unmanned vessels of various types. Sometimes what was unthinkable yesterday is tomorrow's reality.” However, the law had not yet caught up to that reality. Simon Bennett, a representative of the International Chamber of Shipping (ICS), ascertained that international law still did not allow for crewless ships. He told the BBC that a legal change "would require a complete overhaul of the regulatory regime.” There are those working on achieving that change. The BBC report referred to an EU-funded project working toward ships that could function without crews. Called Maritime Unmanned Navigation through Intelligence (MUNIN). In addition to making it technically feasible, MUNIN aims to work out the necessary changes in legislation to allow autonomous ships to function. It envisions “highly advanced navigation systems” that would analyze conditions toavert accidents. As in the case of some of these sensor systems engineered to enable autonomous functions in cars, the plan is to apply the technology even for ships that are driven by people, as they could “support the officer of the watch.” That in itself could prove very valuable in light of the “human error” blamed for the recent collision of the USS Fitzgerald and a container ship. Read more in Automation to Deliver Sea Change in Cargo Transport

AI: a fundamental risk to the existence of human civilization according to Elon Musk

photohttps://upload.wikimedia.org/wikipedia/commons/d/d1/
Comic-Con_2004_-_Terminator_statue.jpg

No longer a sci-fi novelty, artificial intelligence is a reality with great potential. While most of the news has

focused on AI’s potential for good, some pundits are now pointing out its potential for harm. They include none other than Elon Musk.

As the founder, CEO, and CTO of SpaceX and the CEO of Tesla, a key player in the emergence of the self-driving car, Musk is certainly no Luddite. When he talks about AI, he is talking about technology that is absolutely integral to his business model. Nonetheless, Musk believes it is imperative that society regulate the advance of AI, as he noted in an interview before an audience at the National Governors Association Summer Meeting this month.

In the course of the interview, Musk referred to his “exposure to the most cutting-edge AI” and warned, “I think people should be really concerned.” The point is not to live in dread of the potential repercussions of AI and respond reactively to them, he said, but to plan proactively for them.

Read more in 

Elon Musk Sounds Alarm on AI

Canada welcomes AI

pic from https://upload.wikimedia.org/wikipedia/commons/thumb/1/1f/Flag_of_Canada_%281964%29.svg/2000px-Flag_of_Canada_%281964%29.svg.png

There's no question that AI is redefining processes across a whole spectrum of businesses. There is, however, a question of what that means for the overall economy. Canada is now investing in AI
research with the expectation that it will benefit the country in general.

DeepMind, the London-based leader in artificial intelligence owned by Google’s parent-company Alphabet, is now reaching across the pond to Canada. On July 5, Demis Hassabis, co-founder and CEO, DeepMind announced “the opening of DeepMind’s first ever international AI research office in Edmonton, Canada, in close collaboration with the University of Alberta.”

Though it was announced as a “first” in terms of leaving the UK home base, in reality, as Bloomberg reported in December, the company started building up “a small team” of researchers at a Google office in Mountain View, Calif. Certainly, there is a lot more fanfare for its move to Canada.

In addition to contributing on the research and education end DeepMind plans to invest in programs to promote “Edmonton’s growth as a technology and research hub.” The funding for such programs are also coming from within Canada, as the University of Alberta reveals in its take on the news. It welcomes the DeepMind move as yet another advance toward AI research in the country, which is the goal set by “the federal government’s Pan-Canadian Artificial Intelligence Strategy.”

That federal program, which is to be run by CIFAR, the Canadian Institute for Advanced Research, is expected to invest $125 million (Canadian dollars) in trying to establish an AI foothold in Canada. Dr. Alan Bernstein, President and CEO of CIFAR was quoted in StartUpHereToronto saying he anticipates “enormous potential for innovation” resulting from the initiative:

“Deep AI is a platform technology that cuts across virtually all sectors of the economy, with the potential to improve people’s lives. It will help build a stronger and more innovative economy, create high value jobs, improve transportation and lead to better and more efficient health care and social services.”

That makes AI sound like is capable not only of boosting productivity but of improving things all around. In reality, though, it depends where you stand.

Read more in 

AI Arrives in Canada: Will Prosperity Follow?

When you're happy, you do show it

 Targeted marketing works when it is done in the right place and at the right time. Getting the place right is increasingly feasible with today's location-aware technology. But getting the time right depends on knowing when a person is in the mood to receive the message.

That's the goal behind the Centiment, a machine learning startup that applies AI to analyzing the expression of emotion “to make advertising more ethical and efficient for everyone.” It does that by creating what it calls “thought-driven AI and Google for feelings.”

In a phone interview, Micah Brown, the company's CEO and founder, explained how this approach is a game-changer that makes ads more effective by taking cues from “moods rather than price and brand.” The ads are designed to fit with how the individuals in the target market “are feeling at the current time rather than what you think is best from them.” 

The mood assessment offers two strategic advantages for marketers. One is that it allows them to deliver ads to people while they are in that receptive mood. The other is that they can see the feelings particular ads generate in their target market.

 Here's a video of Centiment in Action:

Read more in In the Mood for Marketing

It's not just about self-driving cars

Robert Bosch GmbH made headlines this past month as various newsoutlets echoed Bloomberg’s headline: “Bosch to Build $1.1 Billion Chip Plant for Self-Driving Cars.” While it may not quite stray into alternative fact territory, the headlines is somewhat misleading because the chips are not reserved for self-driving cars. Buried within the article is the acknowledgement that Bosch says they will also be used for “smart homes and Internet-linked city infrastructure.” By all measures, it's clear the company intends to be a major player in the global supply chain for connected electronics. 

It’s true that the company is invested in the development of autonomous cars. In March of this year, it GmbH  announced a partnership with the American company NVIDA, which produces artificial intelligence (AI) systems for self-driving vehicles” in which it would  build  an “artificial intelligence self-driving systems for mass market cars” based on NVIDA Drive PX line with Xavier architecture.

So it does make sense that it would be considering the automotive customer, especially if it is true that, as the Bloomberg article states, each car purchased last year “contained an average of nine chips made by Bosch.”

However, the story that Bosch itself  tells about its plans for the factory it is building in Dresden, Germany are not that narrowly focused, as revealed by its press release. 

Read more in 

Beyond the Headlines: Bosch’s $1.1 Billion Investment

VR building blocks from Google

Ariella Brown, Freelance Contributor

July 10, 2017

Google Gives Marketers VR Building Blocks

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Google Gives Marketers VR Building Blocks

Google wants you to experience and build up VR. To that end, it has not only introduced a program and tool for YouTube but come up with new formats for it to make it particularly attractive to marketers. It also reveals how VR can be an effective tool for engagement geared toward persuasion, which is nothing less than  the essence of marketing.

In a blog entitled Experimenting with VR Ad formats at Area 120, Google explained that in that inhouse startup incubator, which is designated for innovative exploration, they've turned their attention to “experimenting with what a native, mobile VR ad format might look like.”

Bearing in mind that users want their VR experiences to be simple to set up, they came up with the idea of a cube that gives users the ability to choose if they want “to engage with it and then see a video ad.” The video would play either in response to a touch or even a look and can then be closed.

The explanation of how it works is packed into this gif:

Read more in 

Google Gives Marketers VR Building Blocks

VR heats up at YouTube

n June 22, the New York Times reported that, with the exception of the gaming industry, VR has proven a disappointment. It cites weak sales for VR headsets and the fact that all the “dabbling” in VR ventures has not amounted to serious strides.

But that may change with a boost from YouTube. The Google-owned video site is promoting the development of VR videos with new resources and tools that help developers and may make VR videos more attractive for marketing.

Which VR elements in a video get the most attention? That's something that creators are able to track with Heatmaps, a feature that YouTube rolled “for 360-degree and VR videos with over 1,000 views” on June 16.

You can see an example of a heatmap applied to a music video here: 

Read more in YouTube Heats Up VR Market

If you're wondering about Bitcoin

https://upload.wikimedia.org/wikipedia/commons/thumb/c/c5/Bitcoin_logo.svg/1024px-Bitcoin_logo.svg.png

I've written quite a number of articles about the potential of digital currency, most of them for CoinDesk, but also for CFO. EETimes, and  EBN.

Find out why alpacas became an official mascot for Bitcoin and how the the “Casascius” got its name. You can even learn about the history of currency in real life and why metal and paper currency isn't practical on the final frontier.

Marketing B2B

B2B: Targeting Companies and Contacts

When it comes to B2B marketing, whom do you target? Do you go after the company or a particular individual? Whichever choice you make, there are, of course, solutions available to help you achieve your goal....

Just as it does for B2C, the strategy for B2B marketing starts with knowing who your target market is and reaching them with compelling content. 

read more in B2B: Targeting Companies and Contacts

STEM for women not happening in Star Wars

In November 2016, NASA shared this short video as a tribute from cast from Star Wars to honor the women at NASA who serve as “engineers, aviators, research scientists, astronauts and more are making a future possible for humanity in a galaxy far far away.” This is somewhat ironic in light of what followed in the Star Wars franchise.

In December 2016, the Star Wars film Rogue One was released with a female hero at the center of the film, and there were a couple of female fliers to be seen among the rebels. But the role of scientists and engineers were all held by men. The protagonist’s father was the chief scientist leading whose team of engineers were all men. Even if the film makers didn’t want to go so far as making the protagonist’s mother the scientist, they could have at least allowed for some female representation on the Empirical engineering department, but no.

So progressiveness in representation on film still has a long way to go. But the good news is that in real life and in our own galaxy women are doing better than they are in the Empire with respect to such positions.
Read more in Star Wars: Not Yet a Galaxy of Equal Opportunity

Twitter tools, now with more buttons!

Marketers have recognized the great potential for spreading their messages through shared content on social media. Now Twitter is bringing out new tools for tapping into that potential alongside the new chatbots designed to increase user engagement.

On May 23, Twitter announced that “a new, customizable Direct Message Card” was available to “in limited beta to Twitter advertisers.”  Combining eye-catching pictures or videos with :fully customizable call-to-action buttons,” the card gives marketers a way to reach new customers and further engage existing ones, as well as foster shares of branded interactive experiences, particularly for brands that use chatbots.

On June 13, Twitter further expanded the options for businesses to connect with customers through Direct Messaging with new buttons. As the Twitter blog put it, “ Now, businesses can attach buttons to messages to make it easy for people to take actions outside of the Direct Message conversation – like composing a Tweet, following an account, or opening a website within the Twitter app.”

Read more in 

Cards, Buttons, and Bots (Tweet, Tweet!)

Location connecting social and marketing

Location-Based Social Marketing

For extreme introverts the great thing about social media is that you never have to see your connections in real life. But for people who like to actually interact with people face-to-face, as well as the businesses that seek to get people in a physical door, that can actually be a shortcoming. Location-aware social media can bridge that gap between the virtual and physical.

Location awareness is what distinguishes the Locye social media platform. It allows users to “observe social activity at real-time hotspots and places of interest worldwide” and to post content that those nearby can see. For those who don't want to give too much away, there is an option to post anonymously. Users can also select whether they want their posts kept up for just a day or for a virtual eternity. 

Locye's Founder and CEO, Sajjad Mustehsan, discussed the platform's potential for marketing with me. He said that it “will soon be offering business-to-consumer marketing capabilities” with three defining characteristics:

Read more in Location-Based Social Marketing

The problem of visibility in today's complex supply chains

Supply chains today are integral to building a competitive advantage. As they grow in complexity, those who manage them acknowledge that they do not have as full visibility as they should. Technological solutions can point the way to more visible, better managed, and more efficient supply chains that deliver better value for companies and their customers.

While there is wide variation in the supply chains of various businesses, there are still some identifiable trends. The 2017 GEODIS Supply Chain Worldwide survey (PDF) delves into some of them. The report draws on the responses of 623 professionals in 17 countries from various functions related to the supply chain, including finance, operations, marketing, strategy, IT, and management.

The majority (67%) of people surveyed in a position of supply chain leadership rank as C-Level or top management. This does appear to play some role in successfully strategies because businesses in which that position is help by “a middle manager seem less profitable.”

The top concerns for those who responded to the survey were, not surprisingly, “containment of their costs (32%).” That fits with their awareness of dealing with “global competition (28%).”  However, more than half (57%) reported that they see “Supply Chain as a competitive advantage, enabling the development of the company and not” merely an area in which to reduce expenses.   

Read more in 

Today’s Complex Supply Chains Demand Visibility Solutions

Data Scientist Interview

Domingos Lopes is about to begin a new job involving machine learning at Google after having completed the NYC Data Science Academy 12-Week Data Science Bootcamp. He came in with a strong math background, having earned a PhD in that field from NYU in 2016. After deciding that he did not want his job prospects to be limited to academic settings, Lopes decided that the best course of action was to acquire data science skills. In addition to the technical skills like Python fluency, he expects to draw on the ability to communicate data insight and work effectively in a team setting as he embarks on his career at Google.

Read more in https://www.switchup.org/blog/alumni-spotlight-domingos-lopes-hired-at-google

Wait, what?

This is not a post on the popular book that bears that title. (I did write about that here:  uncommoncontent.blogspot.com.) This is my reaction to the number a billion that sounds impressive but is really completely meaningless without context.*

When I shared a link today on LI, it offered me three other links to read. Among them was a FastCompany article, "Six Ways YouTube Is Primed For The Future (And Four Areas That Need Work)" Now read what it says for the fifth and see if you have the same reaction I do:

5. YouTube’s rebuilt algorithms have led viewers to watch 1 billion hours of video a day. YouTube is optimized for what it calls “watch time,” which encompasses what users view, how long they tune in, the length of their overall YouTube session, and so forth. Together, these signals help YouTube algorithms decide which videos a user is most likely to watch shortly after they’re posted and which will lead to the longest overall viewing period.

Do you get what's missing here? How many viewers are there? How many hours did they watch before the algorithms were rebuilt?

Without those two pieces of information, we really have no way of knowing how much of an advance one billion hours of video a day represents. Sure, it sounds like a lot, but we don't know if it represents the two billion people watching an average of a half an hour a day or one billion watching an average of an hour, or half a million watching two hours.

 We also don't know if the actual goal was to bring in more viewers or to keep the ones already watching on the channel for longer. That's a pretty important piece of context, as well, if one is to judge if the algorithms are accomplishing what the company intended for them. The article does refer to 800 million YouTube consumers of music but doesn't clarify whether or not that represents the viewers in total and if that number represents an increase over the number before the adjustment to the algorithms.

The bottom line is this: Don't be dazzled by numbers, no matter how large, that are presented without the relevant context.


*Related post http://writewaypro.blogspot.com/2016/10/data-visualization-you-have-to-c-it-to.html
http://uncommoncontent.blogspot.com/2017/09/missingness-at-museum.html

Expanding comments with AI

The problem with human moderators is that they have human limitations that cannot keep up with a

pic from https://d1avok0lzls2w.cloudfront.net/img_uploads/Blog-Comments.jpg

huge influx of comments. That was the problem the New York Times faced in balancing reader comments demand with an editorial standard of civility for all published comments. Its solution was a partnership with , an incubator owned by Google's parent company, Alphabet.

Back in September, the Times announced the partnership in an article that set out the challenge faced by its 14 moderators tasked with reviewing the comments on the 10% of articles that do allow them. That alone amounted to 11,000 comments a day. As the article invited readers to try their hand at moderating, it was entitled Approve or Reject: Can You Moderate Five New York Times Comments?

I took the test. The official summary of my results were: "You moderated 4 out of 5 comments as the Community desk would have, and it took you 81 seconds. Moderating the 11,000 comments posted to nytimes.com each day would take you 49.5 hours."

That summation was followed by this: "Don't feel too bad; reviewing all of these comments takes us a long time, too." According to my calculations, however, the Times actually allows more time for their moderators. Given 14 people working 8 hours a day, the number of working hours each day would be 112, or more than twice the number of hours they said would be required for my rate of moderation.

That investment of so many hours is not something they regret, as they regard it as a requisite part of building up "one of the best communities on the web." However, they recognize that needs must dictate a new approach. That's where the machine assistance enters into the picture, enabling the same number of humans to effectively moderate a much larger number of comments and reduce the delay for reviewing time.

Flash forward to June 13, 2017, and the Gray Lady herself announces: The Times Sharply Increases Articles Open for Comments, Using Google's Technolog

Read more in How AI Can Moderate Comments, Eliminate Trolls

Personalized video marketing

“What's in a name?” Possibly quite a lot when it comes to personalized marketing.

Several months back I received a marketing email from Sprinklr that was rather ironic given its message about effective use of data. It opened like this: “ Hi {lead.First Name:default=}.”  Obviously, something went wrong, and I saw the code rather than my name.

Of course, personalized emails are not all that unusual any more, so some marketers have upped their game with personalized video. After receiving the “A Dog's Purpose” video (above) — in a correctly personalized email — I contacted Adgreetz's co-founder and CEO Eric Frankel about what data is used for this kind of personalized video marketing, and how the video was delivered to people who are 1) dog owners, and 2) have a dog of that particular name? 

read more in A Marketer's Best Friend

Define "good"

I don't mean that in an abstract way or with the kind of depths of thought about what we mean by "qulity" that drove the author of Zen and the Art of Motorcycle Maintenance toward madness. I just mean it in the context of "good pay."  The question arises from this job posting:

We pay really well because we want really good content.
“Really good content” means well-constructed, well-reasoned arguments that are also extremely engaging.
Articles need to be a minimum of 500 words, though analysis pieces need to be a minimum of 1,000 words
We provide you with the headlines and an initial source
We’re looking for both weekday AND weekend writers. There’s a bonus for weekend writers.
We often promote writers to management positions

Ah, I think, they say they have high standards but compensate accordingly, so I was picturing a minimum of three figures and not just with a one or two at the beginning of the number. But my illusions about some shared view on what constitutes "good" pay was shattered an instant later as I read on:

What We’ll PayPay will start at $15/article during the test period. Afterward, we’ll bump it to $20/article for weekday news articles, and $30/article for weekday analysis articles. Weekend news articles are $25/article and weekend analysis pieces are $35/article. 

So, basically, they'll pay you what teen babysitters get per hour for an article that should take you several hours to write.  Certainly, any beginning writer -- and that's the only kind who likely would apply for this job -- would likely need more than hour to crank out an article of that length that is not merely recycled platitudes.

Related: http://writewaypro.blogspot.com/2017/05/on-working-almost-for-free.html
http://writewaypro.blogspot.com/2016/05/writing-for-free-is-not-deductible.html
http://writewaypro.blogspot.com/2016/05/an-idiots-guide-for-writers.html

AI gets a boost from curiosity

As data analytics become increasingly driven by artificial intelligence (AI),

photo credit: https://c1.staticflickr.com/3/2332/2083892100_3e015d810a_b.jpg

researchers search for a way to drive machine learning. The key ingredient its future development may be a dash of curiosity.

There are all kinds of AI systems currently used by various businesses with different names like Alexa and Albert to personalize then. Perhaps it's time for an AI system named George after the monkey whose curiosity propels him into various adventures.

That would be an apt choice for the Intrinsic Curiosity Module (ICM) developed by a group of four researchers at University of California, Berkeley. The attempt to inject curiosity to achieve self-motivated advances in machine learning was the subject of their paper, Curiosity-driven Exploration by Self-supervised Prediction, that was just submitted to the 34th International Conference on Machine Learning (ICML 2017).

Their premise is that external rewards for learning are of necessity limited and actually rather rare in real life. That doesn't mean that people stop exploring or seeking out answers even when there are no prizes for doing. They are motivated by their own human curiosity. Infusing that kind of motivation in a virtual agent gets it to test things out for itself even when not directed to do so. The test of the effect was done in monitoring how far it would proceed in two video games, VizDoom and Super Mario Bros. as you see in the demo video here:

Read more in Machine Learning Taps Power of Curiosity

Getting insight on all the channels with AI

Marketers have access to more data on their customers than ever before. The challenge is getting rapid insights from all the channels used, in time to act effectively. One solution is an  AI-powered customer retargeting platform for omni-channel marketing operations. Abhi Yadav, ZyloTech's  co-founder and CEO, spoke to me about the function of AI in omni-channel marketing.

ZyloTech, formerly DataXylo, launched in 2014 as an MIT spin off. Its advisory teams includes PhDs in AI, data scientists, and other marketing experts from the university. The platform uses machine learning to analyze all customer data continuously, and in near real time, for actionable insights on omnichannel marketing.

In the current environment, marketers really have “no way of knowing whether the individual” targeted by the ad “is a new, lost, inactive, loyal or brand-conscious customer,”  says Yadav.

Read more in An AI Approach to Omnichannel