Inhalers that do more than dispense medication

Louisville, one of IBM's 100 selected selected cities is putting big data to work to track asthma triggers with Asthmapolis. Read about it in

Big Data's Next Target: Asthma

  

Big Data Health Hazards

If anything can go wrong, it will." Murphy's Law (or Sod's Law, as it is known in the UK) applies to big data projects, as well. When those projects concern someone's health, something going wrong in the data can lead to something going very wrong with the patient.

The more one relies on the accuracy of the system, the higher the potential for error. Electronic health records (EHRs) are considered a boon to data aggregation, but they hold a potential downside.  Read more here

Big Data and Cancer Research

That's the subject of my post Big Data Battles Cancer.  For a completely different take on cancer, see Beyond Pink.

Big Data Applied to Health

I've written several pieces on the topic from various angles:

On how cell phone data is used to map the spread of Malaria in order to come up with effective prevention in Africa Analyzing Cellphone Data for the Greater Good

On Retrofit's approach: Data Gets Personal to Fight Obesity

On UPMC $10 million dollar big data plan: Creating Custom-Fit Healthcare

Dial a data scientist

well, not exactly, but you can find one you can hire with Kaggle's new feature. Read more about it in my blog post: 

Top Data Scientists on Tap

Big data for voters

 Hurricane Sandy cut a devastating path through the Northeast, and many people are still without electricity, fuel, or shelter. They still had the right to vote, but what were they to do if their usual polling place was knocked out of commission? To find out where they should go, they were able to find answers in big data. Read more in Big-Data to Get Out the Vote

Thoughts on the Human Face of Big Data

See my blog post on the brand new board, Big Data Republic, Predicting People's Participation in a Big-Data Project

What do you think of pink?

Do you automatically buy anything that allies itself with "the cause?" There are reasons to think rather than blindly support all that is dressed in pink as discussed in http://uncommoncontent.blogspot.com/2012/10/beyond-pink.html

Predictive analytics for relationships

That's at the heart of Dr. John Gottman's approach, which he expands on in his latest book, What Makes Love Last? How to Build Trust and Avoid Betrayal. I wrote about that book  here.

I've written about his earlier work in several posts:

The ultimate marriage manual

 and the 4 part Marriage success between two earthlings 

Snoopy and Ozick: find out what they have in common

That's one of the cartoons featured in http://uncommoncontent.blogspot.com/2012/09/what-do-cynthia-ozick-and-snoopy-have.html

What would you include to represent 100 years of childhood?

See http://uncommoncontent.blogspot.com/2012/09/representing-100-years-of-childhood.html for thoughts on the MoMA's exhibit.

You can get your own Facebook Report

just bring along the salt shaker Read Your Personal Social Data, Visualized to understand why a few grains may be necessary when reviewing your stats.

IT and business don't always agree on big data

Not all decision makers within an organization are on the same page with respect to big data plans. The disparity is due to the different perspectives of the business and IT end of the organizations.

Read more: IT, business have different views on data - FierceBigData 

Analysis in light of the Pareto Principle

Many businesses who are not getting as much utility out of big data as they would like identify the source of the problem as their inadequate hardware, and inadequate finances. However, in a Smart Data Collective post, Paige Roberts argues that it's not the hardware, but the software that's to blame.

"Investing in better utilization of existing hardware is a far better, more sustainable, and cost-effective solution" for businesses who find their current setups inadequate. Roberts points to the inefficiency built into current "utilization rates of hardware [that] are around 15 percent worldwide." Even the most efficient data centers max out at only 20 percent, meaning that 80 percent is untapped.

Do those numbers ring a bell?

Read more: What's the real problem with the hardware? - FierceBigData

What do Long Island and Arlington, Texas have in common?

The answer is science. This topic was of particular interest to me because I've visited Brookhaven, one of the institutions involved in the partnership, multiple times. It's on Long Island, which, surprising, as that may be, actually has quite a history in connection with science as engineering, including the space program. 

Their goal is to extend the PanDA system for more general applications. Brookhaven and UT Arlington originally developed the workload management system to process the massive quantities of data involved in a component of the research of the Large Hadron Collider, or LHC.

Read more: Project aims to improve big data processing for science and engineering - FierceBigData http://www.fiercebigdata.com/story/project-aims-improve-big-data-processing-science-and-engineering/2012-09-11#ixzz26BQk146W 

The ROI of social media marketing

SumAll’s “vision” is based on “making data beautiful, affordable and accessible.” Its target is small and medium sized companies that have not had the same access to the analytics tools that larger companies have used to “leverage their data to make better decisions and more money” Like Toms and Warby Parker, SumAll declares itself devoted to  “do good by doing right.” To that end, it grants a share of itself to SumAll.org. 10% of its ownership to a non-profit called. 

The company itself is not intended to be nonprofit, planning on charging for premium services in future, though for now at least,  tool is available for free.

Read more: SumAll pins an ROI on social media metrics - FierceBigData http://www.fiercebigdata.com/story/sumall-pins-roi-social-media-metrics/2012-09-06#ixzz25iYqd6Rh 

When Big Data becomes Big Brother

You are being watched. Does that make you feel safe or make you feel exposed? The answer to that question determines whether people applaud or decry New York City Mayor Michael Bloomberg's latest initiative. Not everyone is ready to surrender their privacy to Big Data even for a system supposedly designed for their own good. 

Read more: When big data becomes big brother: New York City's system for crime prevention - FierceBigData http://www.fiercebigdata.com/story/when-big-data-becomes-big-brother-new-york-citys-system-crime-prevention/2012-08-30#ixzz25iNx32rh
Subscribe: http://www.fiercebigdata.com/signup?sourceform=Viral-Tynt-FierceBigData-FierceBigData

What's in a name?

Should data scientists be called "data artists?" That is what someone contend, as I discuss in 

What is a 'data scientist'?

Ultimately, working with Big Data effectively calls for using both the creative and methodical parts of the brain. In that way, it is, indeed, a science as Einstein  described it: “The mere formulation of a problem is far more essential than its solution, which may be merely a matter of mathematical or experimental skills. To raise new questions, new possibilities, to regard old problems from a new angle requires creative imagination and marks real advances in science.”

Can algorithms render humans obsolete?

Apparently not altogether. Read my post on the limits of algorithms for people who still clamor for the human touch:  The ascendancy of the algorithm and human resistance - FierceBigData http://www.fiercebigdata.com/story/ascendancy-algorithm-and-human-resistance/2012-09-06#ixzz25iKRGHh8 

Dissing and defending the dashboard

Are BI dashboards truly pathetic? Dissing and defending the dashboard  offers two points of view.

No more survey response for Office Max

I won't be responding to any more survey requests from Office Max. I explain why in my latest post at level343.com: Survey Says: Triple Fail for Office Max Marketing

What to Ask Yourself About Your Content Marketing

My guest post for Level343.com explains what to expect from content marketing and the questions to go through to be sure it is as effective as possible. "Engagement is what we’re all after, particularly when we publish online and hope to get likes, pluses, comments, and shares. When planning what to include in a piece intended to serve as content marketing consider: who, how, what, which, where, when, and why."  Read more at 
 http://level343.com/article_archive/2012/08/30/key-questions-for-content-marketing/

Sensors you swallow

The cliché advice from doctors who don’t want to be bothered after hours by their patients has long been, “Take two pills and call me in the morning.” But soon it might be: "Take a pill, and we’ll call you." Read more at "Take 2 Pills & They'll Call You"

When people are counting on you

Character in both the sense of behavior and literary persona considered in http://uncommoncontent.blogspot.com/2012/08/its-easy-to-be-evil.html

Getting to "just right"

It's not just Goldilocks who tests out what's too hot or too cold or too hard or too soft in the pursuit of what's "just right." RUTH is a robotic arm that does the same for car interiors, checking what is there against the data of what humans prefer. Read more about it here.

The intelligence behind content is not always obvious

I'm a stickler for correctness, and really have to hold myself back from alerting people about mechanical mistakes that appear in their posts and gaining an unwanted reputation as a grammar or spelling Nazi. Really, the only time people may feel thankful is if you catch it before it is published.

As a general rule, the most professional image for a business calls for correctly written content, but in terms of what actually is good for business there are always exceptions to the general rule.

In The Joys of Yinglish, (pp. 60-61) Leo Rosten  includes a story about mistakes appearing in a sign. I've modified it somewhat, but kept the gist:
The sign of a store read: "EVRYTING FOR THE KICHEN" One of the men passing on the street walked in and told the owner, "There are three mistakes in the spelling on your sign." The owner calmly responded, "I know."
 Surprised, the man asked, "If you know, why don't you correct it?"
The owner said, "Why should I? Each day, several people come in to tell me there are mistakes on the sign. Once they're in the store, at least half of them end up buying something."
So you see in this example, spelling errors prove good for business because they achieve a marketing objective: they get people in the store where they can actually make a purchase.

Confidence as a marketing ploy

That's what GM's clearance event is about, as discussed in my latest blog post for theCMOsite 

A fitting solution?

Analytics applied to the problem of finding clothes that fit: Does This Look Good on Me?
 my latest post on All Analytics.

Robots and Retention

Even the most conscientious student sometimes drifts off in class. Some literally fall asleep, but more often, their thoughts just carry them away from the classroom. Good teachers learn to observe the signs that indicate a student is zoning out and know how to get them to focus by recapturing their attention. But is it possible to get a student to stay focused when a teacher cannot respond in a personalized way? That is becoming a very practical concern when classroom sizes expand and as online courses remove the teacher from the classroom altogether.

A study proved robots can be programmed to regain students attention. Children who had the robot intervention performed better in answering question on what they heard than children in the control group.  I wrote about it for EducationalIT.

Of related interest: http://mashable.com/2012/07/15/human-robot/ and  http://www.cnn.com/2012/07/11/health/uncanny-valley-robots/index.html 

following the 9 yard trail

Today, when I looked up something else, I happened across several theories for the origin of the phrase "the whole 9 yards." If you would like to see them in a nutshell, check out the source for this graph http://www.phrases.org.uk/meanings/the-whole-whole-nine-yards-enchilida.html. It did leave out the suggestion that it was linked with wedding veils, as one of the writers quoted in  http://www.straightdope.com/columns/read/504/whats-the-origin-of-the-whole-nine-yards/ declares. It also leaves out the idea that "A mediaeval test requiring the victim to walk nine paces over hot coals" which is mentioned in http://www.phrases.org.uk/meanings/the-whole-nine-yards.html However, that is rejected on the site because the presenter doesn't buy that a phrase from so long ago would only show up in print for the first time in 1962.

Major video fail

My blog on the video that spurred a storm of negative reviews, the trending hashtag #sciencegirlthing and a viral status that the EU Commission would have been happier without is posted here.  There is additional information, like the fact that the video cost 102,000 Euros to produce, and more links in the comments.

Punctuation, pronouns, and pet peeves

 From This Embarrasses You and I*Grammar Gaffes Invade the Office in an Age of Informal Email, Texting and Twitter"
"People get passionate about grammar," says Mr. Appleman, author of a book on business writing. They sure do, which is why this Wall Street Journal piece has garnered around 600 comments in just a few days. People chime in with their views on the LinkedIn groups I shared it on, as well
. 

Some of us mess up by accident when typos creep in or due to ignorance of the rules of grammar. One of the things that makes me cringe is seeing constructions like "whomsoever wrote this." In a way it's worse than using "who" where "whom" is warranted because the latter is accepted by some as a less formal, conversational style. The person who inserts the m where it is not needed, on the other hand, is trying to appear well-educated enough to know of the word "whom" while showing ignorance of the fact that it is not to be used as a subject pronoun. 

But the most common irritant is the misuse of apostrophes -- sprinkled over the letter s when just he plural form is needed and not the possessive -- or left in "it's" when the writer clearly means the possessive form rather than the contraction of "it is." 

If the school can't get to the museum

you can now bring the museum to the school with the Google Art Project.  Even if the school does have access to some art museums, the project gives them an expanded view with examples of art from around the globe, but no works by Picasso  -- see more on that in the comments.

Analytics and the job search

My latest post on analytics , How Analytics Can Help You Find That Dream Job, looks at a job site that uses algorithms to come up with compatible matches between employer and employee.

Technology and education blogs

I wrote about Coursera's innovation in the online education and the possibilities of automated readers for writing assessment

Farmers milk analytics for optimum breeding

They've been doing it since the middle of the last century, but now they have the high tech advantage for greater precision. Read about it here: Got Milk? Then You've Got the Product of Analytics

A couple of literary devices

A question of literary devices was raised by kid prepping for the English Regents. Looking for a comprehensive list, I found http://literary-devices.com. I like the contrasting terms: polysyndeton and asyndeton. The former is the term for adding in conjunction even where they usually would be absent, like "Tom and Dick and Harry," if you want to stress each one separately rather than presenting them as a collective unit. Asyndeton refers to dropping the conjunction for greater impact as in the expression, "Reduce, reuse, recycle." That could also account for the memorable quality of "We came, we saw, we conquered."  

Beautiful marketing

"The absence of flaw in beauty is itself a flaw." Havelock Ellis's statement fits Dove's "real beauty" marketing campaign, which you can read about in my latest CMOsite post.

Do you picture a robot as your audience?

Writing for Robot Readers: assessing automated assessment. My latest post for Internet Evolution at http://www.internetevolution.com/author.asp?section_id=1402&doc_id=243299&piddl_msgid=633439#msg_633439

A possible solution for the perennial parking problem.

 See my latest post for All Analytics on the combination of analytics and pricing put into effect to ease congestion caused by people in search of an available parking spot.

Just me and my keyboard

Do you consider writing a solitary activity, one that exemplifies the writer as an artist figure who stands alone, outside society? Or do you see it as the product of more than your mind alone? These are some of the questions that arise in my post: http://uncommoncontent.blogspot.com/2012/04/working-alone.html

Hopefully

I am old enough to remember being taught not to confuse "hopeful" with "I hope" or "we hope." I was also taught to draw a distinction between "healthy," which is what we hope to be, and "healthful," which was the correct term to describe the foods and activities that would contribute to our health. Ever hear anyone describe a low-fat diet as "healthful" today? No, people call it "healthy," and talk about eating "healthy" all the time. People also rarely use the term "hopefully" to mean "with hope," as they are usually using as a short form of "may it be so.

" A Washington Post article on the AP's official stamp of approval on the adjective "hopefully" functioning as "“It is hoped, we hope,” as it had to succumb to popular usage gave rise to an article in The Atlantic tthat argues that no regrets are necessary. Key quotes from the WP: "After all, 'English was created by barbarians, by a rabble of angry peasants,' McIntyre says. 'Because if it wasn’t, we would still be speaking Anglo-Saxon.' Or worse, French."
 Key quote from the Atlantic: "What this means is that in language and in clothing, there is no single standard any more, except at publications that rely steadfastly on a style guide and have the resources and skilled copy editors to enforce it. Often the issue is not the garment or the word, but how the wearer or user carries it off.

"This is the argument of those who take the attitude of anything goes, so long as meaning is effectively conveyed, against language purists who believe in preserving forms and Latin structures -- the type of people who are offended by split infinitives. I fall out somewhere in between the two extremes of these positions.

Measuring data

What women want according to analytics. My latest post at AllAnalytics.
 Though jeans that fit properly do not make the top 10 list, apparently they are enough of a concern to warrant high tech scanning for measurements of the body to correlate with that of the garment.  That's what my latest CMOsite post is about.

The ABCs of school retention analytics

The high school dropout rate in the US is about 25% nationwide. What can be done to improve that figure? Some people believe the answer lies in analytics. It all depends on ABC, my latest post up at AllAnalytics.

Marketing weather data and retro appeal

When it rains, it pours. Well, weather is one of the topics that I addressed. But as the expression goes, what I mean is that I had two blogs published on the same day, even though they were written many weeks apart. One is on long term weather predictions applied to business decision.

The other is on the use of retro design for modern places and products and set up as a slideshow for the numerous pictures to illustrate them. Nostalgia sells, as we see with the attention brands garner on their Facebook timelines that showcase their origins with the stores, ads, and logos of the last century. 

Strengthening memory

Is there still a value in memorization when we can simply Google what we wish to know? Some believe that technology should not take the place of human accomplishment. That is one of the values behind Memrise, the site I wrote about for Internet Evolution

Geek: from freak to chic

The word "freak" in the title is used in a specific sense. In the earlier part of the 20th century, a "geek" was a freak attraction at a carnival, a definition  that http://www.answers.com/topic/geek retains, though it does first offer the slang meaning more familiar to us today, someone who is inept, particularly in social settings, though s/he may be very accomplished technically or scientifically.

If you ever read the book or  see the 1947 film adaption  Nightmare Alley, you would encounter the term "geek" in its carnival sense and a symbol of the ultimate degradation a man can experience. (BTW this proves the Oxford  Dictionary of Modern Slang entry on the word incorrect, as it dates the US meaning of "fairground freak" only to 1954)

Houghton Mifflin Word Origins can only speculate on when exactly the meaning shifted away from the freak people paid to see to a person some may have tried to avoid:

The exact date is hard to pin down, but in student slang of the 1970s and later, a geek was someone who partied too little and studied too much. And when these geeks migrated to Silicon Valley and began building computers and writing software programs that made them millionaires, they gained respect.

http://geekcrafts.com/geek-glasses-roundup/ artlife on Etsy sells these 

And that turn around brings us to pride in self-identifying as geeks and the ultimate compliment paid to the type in  the form of "geek chic"

Although being described as a geek tends to be an insult, the term has recently become more complimentary, or even a badge of honor, within particular fields. This is particularly evident in the technical disciplines, where the term is now often a compliment, denoting extraordinary skill. Geek Pride Day has been observed on May 25 in Spain since 2006 (May 25 being the world premiere date of Star Wars and also Towel Day). The holiday promotes the right to be nerdy or geeky, and to express it in public without shame. A new convention, Geek.Kon, has sprung up in Madison, Wisconsin with a purpose to celebrate all things geek. The website BoardGameGeek is an online community of boardgamers who identify themselves as geeks at game conventions; they call their website "The Geek," for short. Technical support services such as Geek Squad use the term geek to signify helpful technical abilities. In recent history, some geeks have cultivated a geek culture, such as geek humor and obscure references on t-shirts. The so-called geek chic trend is a deliberate affectation of geek or nerd traits as a fashion statement. Nonetheless, the derogatory definition of geeks remains that of a person engrossed in his area of interest at the cost of social skills, personal hygiene, and status.

Related post: http://writewaypro.blogspot.com/2012/02/vintage-vocabulary.html

Avoid Jargon

Today I shared I took note of a link I saw on Google+ for the language of the excerpts:

"The only sustainable competitive advantage is knowledge of and engagement with customers," wrote Forrester analyst Josh Bernoff. "Brand, manufacturing, distribution and IT are all table stakes. The only source of competitive advantage is the one that can survive technology-fueled disruption, an obsession with understanding, delighting, connecting with and serving customers. In this age, companies that thrive ... are those that tilt their budgets toward customer knowledge and relationships."

Terms like "technology-fueled disruption" sound like something you would see see in "Dilbert." In "Politics and the English Language,"Orwell made the point that jargon gets in the way of clarity and impedes communication. Sometimes that is the point -- to keep the information obscured so that people feel they need your insight. You can market your services to those who are ignorant of which "sustainable competitive advantage" will "survive technology-fueled disruption" by assuring them that you know because you know the terms.

Given that start to my day, I found this list of sales jargon terms to avoid from Inc. a most welcome breath of fresh air. I almost had to laugh because one of the terms mentioned, "low-hanging fruit" was used in an email I received today. I wasn't impressed when I read the email even before I read this article. That may just make these things a it more bearable -- making a game of finding the jargon in business communication, particularly from people who pretend to be experts on writing, as was the case for the email I mentioned.

Related interest: http://eloquentscience.com/2011/04/take-the-pledge-i-wont-use-map-room-jargon/, 

http://www.fizzle-pop.com/home/tag/coporate-jargon

Vintage Vocabulary

If you have a love of words, be sure to read through this post on the words that first appeared in the Oxford English Dictionary back in 1951. That was the year of the nerd, fast food, Vegan, and 401 others. "Nerd" and the word's creation is attributed to none other than Dr. Seuss: "The origin is uncertain, but signs point to the 1950 children’s book If I Ran the Zoo by Dr. Seuss, which uses nerd as the name of a creature, as its inspiration."

The lines have "Nerd" capitalized as a proper name: "And then, just to show them, I'll sail to Katroo / And bring back an It-Kutch, a Preep and a Proo, / A Nerkle, a Nerd and a Seersucker too!"

The word "Vegan" is listed as a proper name, as well; the meaning then was "an alien from a planet orbiting the star Vega," not someone who conforms to a particular type of diet.

Online match ups

I wrote a post about the latest research on online dating in Dating Data Analyzed

Also check out the study of lies in online profiles at http://www.psypost.org/2012/02/lovelorn-liars-leave-linguistic-leads-9835?utm_source=twitterfeed&utm_medium=twitter


For a different kind of pairing online, read about the teaming up of General Mills and Meredith to market cereal  in connection to fitness goals.

Google data for doctors and marketers

I wrote about the uses of Google flu for medical professionals in "A Dose of Google Data for Doctors & Hospitals" , Here is how marketers use the data to their advantage in promoting a thermometer to a market targeted by areas identified in the data.

The usefulness of art

"All art is quite useless" is one of Oscar Wilde's famous sayings. In looking it up, I found a letter in which he elaborates on the point. He offers an analogy: "A work of art is useless as a flower is useless. A flower blossoms for its own joy. We gain a moment of joy by looking at it. That is all that is to be said about our relations to flowers." You can Letters of Note link to see the letter as written and more of the transcript.

There has long been a debate over whether literature should simply entertain or entertain and instruct. Most of us read fiction for fun, not for information. However, The Business Case for Reading Novels contends that there is utility is what has been deemed "useless." It expands a bit on the research presented in the following paragraph:

Over the past decade, academic researchers such as Oatley and Raymond Mar from York University have gathered data indicating that fiction-reading activates neuronal pathways in the brain that measurably help the reader better understand real human emotion — improving his or her overall social skillfulness. For instance, in fMRI studies of people reading fiction, neuroscientists detect activity in the pre-frontal cortex — a part of the brain involved with setting goals — when the participants read about characters setting a new goal. It turns out that when Henry James, more than a century ago, defended the value of fiction by saying that "a novel is a direct impression of life," he was more right than he knew.

If you work in New York

If you freelance or do other self-employed work in New York, you should be aware of the updates to MCTM tax for this year. The threshold went up to $50K a year net, a substantial difference from the previous years when it was only $10K.

Section 801(a) of the Tax Law that imposes the MCTMT on self-employed individuals has been amended. For tax years beginning on or after January 1, 2012, an individual will be subject to the MCTMT only if his or her net earnings from self-employment attributable to the MCTD exceed $50,000 for the tax year. Prior to the amendment, an individual was subject to the MCTMT only if his or her net earnings from self-employment attributable to the MCTD exceeded $10,000 for the tax year. The rate of the MCTMT for self-employed individuals (.34%) has not changed. 

 from http://www.tax.ny.gov/pdf/memos/mta_mobility/m12_1mctmt.pdf