How to for LinkedIn profile

I'd warn people to not take this as an absolute, especially the word list. The one thing I learned from taking a month as a Premium Member was a glimpse into the type of words job listings include that the HR systems rely on for filtering. Some of them include words like "leadership," so if you don't have it on your profile, that's one less match for such positions. One more note on the photos: they forget to warn people not just to leave Fido out but to leave out other people. That extends to the parts of other people that appear in the background in an obviously cropped photo. Just no.


See leisurejobs.com/staticpages/18285/the-ultimate-linkedin-cheat-sheet/

LinkedIn Hops On the Story Bandwagon with Student Voices

Story Time at LinkedIn

LinkedIn has rolled out its own stories feature. Here's how college students are using it

ARIELLA BROWN

 DECEMBER 27, 2018

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We all have our own stories to tell, and some of us choose to share them with the world on social media in video format. That’s why a person’s “story” on Snapchat, Instagram, and Facebook refers to a video post.  Now LinkedIn is going to try to be a platform of stories, too, rolling it out first for American college students.

 As TechCrunch recently reported, LinkedIn will allow student to post short videos on their Campus Playlist. They can then be viewed there for one week, though they will remain accessible for as long as the student wishes under the the individual profile’s “Recent Activity.”

If you’re a regular LinkedIn user you might have noticed that it now encourages people who post to add in hashtags, generating several suggestions you can just click. It also does this for Student Stories, according to the TechCrunch report, which is why there will likely be more instances of the hashtag #OnCampus appearing on the videos linked to the school’s Campus Playlist.

To get deeper into this story, I reached out to students on LinkedIn. Cammy Okmin, a student at California Polytechnic who holds the title of LinkedIn Campus Video Editor, graciously answered my questions via email.

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Story Time at LinkedIn

Tailored and Targeted Marketing in the B2B Space

The problem facing B2B marketers is that they have not been given the same tools and capabilities available for B2C marketers to reach people on more than 500 channels available. That's because they don't have integrated data on the people they need to target, which hampers their addressable audience and reach.

The 2016 Forrester Report, “B2B Budget Plans Show That It's Time For A Digital Wake-Up Call," found that even though two-thirds of B2Bs indicated they would be increasing their digital budgets within the year, only about one-fifth considered their teams truly adept at leveraging data and insights for effective digital campaigns. 

Darian Shirazi, CEO and cofounder of Radius, a leader in connecting B2B data and intelligence spoke with me about the big challenge that B2B marketers have had in trying to target a CIO. 

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Targeted Advertising for B2B

Marketing B2B

B2B: Targeting Companies and Contacts

When it comes to B2B marketing, whom do you target? Do you go after the company or a particular individual? Whichever choice you make, there are, of course, solutions available to help you achieve your goal....

Just as it does for B2C, the strategy for B2B marketing starts with knowing who your target market is and reaching them with compelling content. 

read more in B2B: Targeting Companies and Contacts

Glassdoor

Glassdoor, once known primarily as a site for salary information and an insider's peek into corporate culture, has grown by building up its job search features, putting it squarely in competition with the better-known LinkedIn. That could be good news for job seekers and employees who want salary bumps or better benefits. Read more here:IIn Glassdoor vs. LinkedIn, Employees Win

Is your face your calling card?

Many books include pictures of the author on the back cover or inside the jacket. That is one thing I never bother to check when considering whether or not I want to read a book.  I  still don't really think about the author's appearance as I read. And I don't really think about my own as I write. 

I use a quill for my signature picture here, as well as on my other blogs. It also serves as  my profile photo  on Facebook, Google+ and Twitter. I feel it conveys what I am about more accurately -- in terms of my role as writer - than my photo would. Or maybe I'm just camera-shy.

On  the other hand, my actual photo does serve as my profile picture for the UBM boards on which I write. The policy there, as it is for many newspapers, is to require a photo for the writers. Those who comment only and don't blog can get away with using any picture they like for their profile photo or just use the default picture if they don't bother to upload one of their own. 

Once I had my picture posted in that way, I put it in for my LinkedIn profile, as well. It seemed more consistent to have the same picture represent me there. Also the more standard practice on LI is to use an actual photo than a representational picture.  I still can't see attaching a photo to a resume, though anyone who wishes to find my photo simply has to do an online search to find one in a fraction of a second.

While the net dooes tend to attach author faces to content,  I don't believe I am more drawn to articles that feature faces.I must be  in the minority, though, because I'm certain that those who demand faces find that they are effective at drawing more audience interest. 

. What do you think about  the face as calling card?