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Monday, November 2, 2015

A cloudy forecast

from Cisco's Global Cloud Index report)
Cloud usage is set to quadruple by the year 2019 due to the demands of IoT, business processes and mobile applications, according to Cisco's fifth annual Global Cloud Index, which the company released this week. The forecast also predicts a huge surge in cloud service usage.
Indeed, "enterprise and government organizations are moving from test cloud environments to trusting clouds with their mission-critical workloads. At the same time, consumers continue to expect on-demand, anytime access to their content and services nearly everywhere," said Doug Webster, Cisco's vice president of service provider marketing, in a press release for theCisco Global Cloud Index (2014-2019).

read more in  Cisco's Cloudy Forecast

Wednesday, October 21, 2015

Ho hum, another hack

Hacking is so common today that even major data breaches may be filed under the "hack du jour," but what's the answer -- laws and stronger penalties, threat-intelligence sharing or sharing responsibility across the business all the way to the top?
Read more in 

Tuesday, October 6, 2015

Smartphones are key for hotel rollout

In the future, hotel keys may be regarded as quaint, as guests will open doors with their own smartphones.
On August 11, Hilton Worldwide added a new feature to its Hilton HHonors app, the Digital Key. The hotel anticipates rolling it out to 250 Hilton properties in 2016, a brand that includes Waldorf Astoria, Contrad, and Canopy. The hotel chain had already offered digital check-in, but this allows guests to use their phones not only to reserve and register their rooms but to open them, eliminating the need to stop at the front desk altogether.
Credit: Flickr
Credit: Flickr
Hilton is not the first chain to enable guests to use their smartphones as their room keys. The option has been offered at select locations of hotels chains, like Starwood. It’s a growing trend, according to Robert Cole, founder and CEO of RockCheetah, a hotel and destination marketing strategy and travel technology consulting practice. Cole anticipates a lot more hotels will adopt keyless entry options in the next few years. I spoke to him about the benefits that keyless systems offer the hotel industry.
Read more in 

Smartphones Open Doors, Literally

Tuesday, September 22, 2015

Iot enables JIT

"Fast, good, or cheap; pick two." That used to be the motto for manufacturing, as the
https://upload.wikimedia.org/wikipedia/commons/7/7e/Manufacturing_equipment_095.jpg
reality was you'd have to compromise on at least one of the three. However, today's technological advances like drones and 3D printing combined with advanced data collection make the inventory strategy of Just-In-Time (JIT) inventory more feasible than ever before. As a result, manufacturers now have the possibility of making their supply chains fast, good, and cheap. "This is nothing less than a paradigm shift in industry: the real manufacturing world is converging with the digital manufacturing world to enable organizations to digitally plan and project the entire lifecycle of products and production facilities," observed Helmuth Ludwig, CEO, Siemens Industry Sector, North America.

Read more in

JIT: The Promise of Emerging Tech for Electronics Manufacturing

Monday, September 21, 2015

A Wakeup Call for the Industry

It's the stuff of nightmares. You're driving a car but can't control it. You try to brake, but it refuses to stop. That's the scenario that Andy Greenberg vividly described in his article, "Hackers Remotely Kill a Jeep on the Highway—With Me in It."
The article went viral and finally got the public's attention about what the pair of researchers behind it—Dr. Charlie Miller from Twitter security and Chris Valasek, director of the Vehicle Security Research—have been trying to get across for years....
The suit against Chrysler and Harman points out that Miller and Valasek had alerted the companies to the vulnerability ahead of time, so they knowingly passed on a potentially dangerous product to customers. The danger is not "unique" (as Harman put it) to Chrysler or even to infotainment systems.
Another publicized car hack hit the news last month. University of California computer security professor Stefan Savage's research team demonstrated a successful hack of a Corvette through SMS messages. You can see it at work in this brief video.

- Read more in: http://www.baselinemag.com/blogs/a-wakeup-call-for-the-connected-car-industry.html#sthash.7lKlh8Qi.dpuf

Friday, September 18, 2015

A game-changer for football

Many brands boast of being “The official… of the NFL.” This season, a technology company called Zebra claims a more unique position. It’s the Official On-Field Player-Tracking Provider of the National Football League.
With this partnership between the technology company and the NFL, the game played between the New England Patriots and the Pittsburgh Steelers last night represents more than just a season opener; it was a game-changer.

Credit: Pixabay
Credit: Pixabay
The September 10 game represented a first for fan access to Next Gen Stats” in real time. While the NFL has used Zebra information from thousands of plays over the past couple of years, the information was retained internally or shared for broadcast. This was the first game to make it directly accessible to fans through the NFL app for Microsoft's Xbox One
Read more in 

A Data-Driven Game-Changer for Football

Thursday, August 27, 2015

The trust factor for IoT

pic from https://farm8.staticflickr.com/7296/15768208714_9f9376cc7d_o_d.jpg


We talk a lot about IoT, referring of course, to the Internet of Things. But perhaps we should be thinking of making the T stand for trust. That’s what some are working on now in establishing industry standards to be worth of trust by committing to adopt best practices.

Essentially the OTA's best practices and standards boil down to two overarching considerations. One: Device manufacturers have to consider how they will secure the data collected on their devices. Two: The consumer has to be clearly informed about the nature and extent of the data collected. Having that information allows the potential purchaser to know exactly what they would be getting into with the Internet of Things (IoT) device, and whether or not they consider the gains are worth the risk. Having a universal standard also makes it clear how one company compares to another with respect to data privacy and security.

Read more in

Tuesday, August 25, 2015

Mapping the supply chain for greater sustainability

Like the Rome of old, a more transparent and sustainable supply chain is not built in a day. Building it takes planning, mapping, and fine-tuning. Data visualization enables organizations to bridge all three.
Awareness of the need for sustainability and transparency in the electronic supply chain is rising. And a number of companies have said they are committed to improving in those areas, whether in response to questions about components of their supply chain, like conflict minerals, or as a positive choice whendefining the company's mission.
Read more in 

Mapping Out a Better Electronics Supply Chain

Thursday, August 20, 2015

3 signs you're doing social media wrong


Photo by Adem AY on Unsplash


This is not an exhaustive list. It was inspired by a quick look at a company profile on Google +. I used to follow that company but just stopped because it clearly is not paying attention to its own posts. It was guilty of all 3 of these: 


1. You only post self-promotion and nothing else.
2. You don't respond to any of the comments on your posts, including those with direct questions.
3. You have one guy post "Thanks a lot, [profile name]" on each post, which just makes it look like you hired someone not very bright to comment. 

In other words, #DoingItWrong
If you have any other signs of doing social media wrong, please write them in the comments!

Tuesday, August 18, 2015

What would Spock do?

from https://lurentis.com/blog/driverless-cars-pandoras-box-now-wheels/
Is there an ethical algoirthm for driverless cars

Say you’re driving at 30 miles an hour when a child suddenly chases a ball right into the path of your car. You would brake if you can stop in time. If you can’t brake you’d swerve to avoid hitting the child. But what if swerving forces you either to hit another car with passengers in it or a truck that would cause harm to those in your car? Does self-preservation override all other consideration? Would we be driven by the emotional pull of saving a child over all else? Or would we be paralyzed into doing nothing because we can’t bring ourselves to take part in any action that causes harm?
These are the types of questions that bring ethics specialists and engineers together in addressing the challenge of directing driverless cars. 

Does Spock offer a solution to the problem? He may, if people would accept Vulcan logic. Learn more in  

Driverless Cars Present Ethical Challenges


Tuesday, July 28, 2015

Retailers get into predictive analytics

Here on All Analytics, we’re generally sold on the value of predictive analytics. The question is: Are retailers, particularly those managed by people who believe in their gut intuition, sold on it? Even they are starting to appreciate what analytics can do for their business.

Dean Abbott
Dean Abbott
According to Dean Abbott, co-founder and chief data scientist at SmarterHQ and author ofApplied Predictive Analytics: Principles and Techniques for the Professional Data Analyst, it is ushering a cultural change for retail.
I recently chatted with Abbott about what the application of predictive analytics means to the retail space. Read more in 

Predictive Analytics: Data and Retail Expertise

Friday, July 24, 2015

Good data should not come at the cost of Goodwill

 https://upload.wikimedia.org/wikipedia/commons/a/a9/2008-08-04_CVS_Pharmacy_in_Durham.jpg
CVS recently ran an experiment that's generating a lot of buzz online. Unfortunately, it's not the kind of customer reaction retailer likes to get.
The drugstore giant chose the week of July 12 to deviate from its usual offer of special coupons or promotions in printed circulars. They were betting that what they gained in data insight for the week would be worth the price of alienating some customers.
- See more at: http://www.baselinemag.com/blogs/dont-sacrifice-goodwill-for-good-data.html#sthash.V3PGO2I9.dpuf

Thursday, July 23, 2015

Wooden dolls and today's supply cahin



It sounds like an oxymoron: smart wooden dolls. However, that's exactly what manufacturer Avakai has created. Though it looks like a simple wooden doll in the shape Russian nesting dolls, it is Bluetooth enabled to offer interactive response. With their stress on connectivity, transparency, sustainability, and adaptability, this company reflects the values we're seeing in today's electronic supply chain.
Read more in 
picture from http://41.media.tumblr.com/d49c1c89d70c241ecbd9f1a1d6df6b58/tumblr_inline_noacz2YMVN1t8bz9y_1280.jpgA

What Wooden Dolls Can Teach Us About Today’s Supply Chain

Wednesday, July 22, 2015

5G: potential and challenges for the brave new world of IoT

The progression to 5G from 4G is different from the previous advance from 3G because that shift was all about speed and now it's all about connection on an unprecedented scale.

More specifically, this time around, the new factor is IoT, and as Aicha Evans, corporate vice president and general manager of the Communications and Devices Group, Intel Corp.(Nasdaq: INTC), observes, this "new paradigm will require major changes to traditional cellular network topology."
Indeed, the 5G realm will encompass a lot more devices, technologies and participants than anything we've seen before. Consequently, collaboration within the industry is essential to keep the various components in communication with each other and on the same page about standards and plans. 
That's one of the key differences between the upcoming change and previous progressions, and it holds a great deal of promise for, as well as a number of challenges, for the industry.

To get some insider insight into the journey that lies ahead for arriving at 5G over the next five years, The New IP checked in with Evans via email

Read her insights in 5G & the IoT Factor

Thursday, July 16, 2015

2020 Vision on 5G

By 2020, there will be 50 billion devices connected to the internet that will generate will over $8 trillion in Value at Stake, according to a recent report by Cisco and DHL That’s quite a leap in connections.



What has to happen before the connections can grow from 15 billion to 50 billion? Intel predicts that growth of 5G will happen, as the next step in the evolution of connectivity. But the question remains about exactly what forces will influence the manifestation of 5G and how long it will take to really arrive.  Diego R. Lopez, Senior Technology Expert at Telefonica I+D, offered his perspective on how we’re are to get to that point.  
Read about it in Getting to 5G

Wednesday, July 8, 2015

Got rhythm? This algorithm does.

from https://commons.wikimedia.org/wiki/File:Rap-logo-persian-wiki.png
Most of us have heard of DeepBlue, the computer that harnessed artificial intelligence to beat a chess champion back in 1997. Now there’s DeepBeat, a machine learning algorithm that raps.

Monday, June 29, 2015

Mind the gap: information governance in the age of big data

"Many companies don't benefit from big data because of the gap between those who manage the data and those who apply it. The solution is information governance.


Sue Trombley, managing director of thought leadership at Iron Moutain, offered some perspective on the causes of this clarity gap.....

Going forward, Trombley asserts, businesses will have to adopt a new paradigm that enables each department to have direct access to the information it requires in order to extract value to meet its goals.  

Friday, June 26, 2015

The value of blogs for marketing: attraction, connection, and SEO


picture from https://upload.wikimedia.org/wikipedia/commons/4/42/Blog_(1).jpg

A few years ago, everyone seemed to think video was the way to go to capture attention for effective marketing. Now, people seem to realize that many people -- like me -- would prefer to read information in text form at their own pace rather than sit through a video that can take several minutes to get to a point they are truly interested in. 

Unless you have time to kill or really need to hear information to absorb it, why would you want to sit through something for 10, 15, sometimes even 45 minutes or more to get information you can read in less than 5 minutes? If you don't want to lose the attention of the people who feel that way, you need to reach out to them with articles. Smart marketers know this. That's why some are now getting writers to turn the information they had put into videos into articles. 


There are good reasons for brands to sponsor blogs.

Lots of blog readers out there
Most people, as many as 8 out of 10, according to  Content Marketing Institute consider themselves blog readers. People are also very receptive to communication from businesses in the form of blogs because of the insight they gain either from information about their field or about how the business operates without feeling like they are bombarded by ads.

 Blogs generate leads, build brand recognition, and boost SEO
Companies that blog generate 67% more leads each month than companies that don’t, according to Social Media B2B.  In addition to the blog building the brand recognition among those who read and share the content, it boosts SEO. For one thing, fresh content is a plus for Google rankings, and blogs add new content much more regularly than website updates do.

Blogs increases indexed pages and raise search engine rankings
As Content Plus explained, websites can gain 434% indexed pages and 97% more indexed links from their blogs. That increase in the indexing count translates into higher search engine rankings, which can drive a lot more browsers to a brand’s website. Indexed pages and indexed links translate into higher rankings with the search engines, which also contribute to higher rankings for a website. The effect can be even further enhanced when social media and mobile communication send out links to new content on a company blog.

No one denies that content is king, though this indicates that the power of the crown remains linked to the written word.

The science of empathy



"You never really understand a person until you consider things from his point of view, until you climb in his skin and walk around in it," declares Atticus Finch in Harper Lee's To Kill a Mockingbird. Gaining that kind of empathic insight is helpful not only for fostering humanity, but for improving business results....

Ultimately, there is no magical question that will elicit what the C-suite and IT leaders need to know about their customers. In fact, some customers may not even be able to articulate exactly what caused them to feel less than satisfied. The solution to that problem is not magic, but science.


Even when people can't find words for what they are feeling, sensors can pick up on the signs of stress that, when combined with contextual data, can reveal the emotional triggers that define a customer's experience. That's where design consultant Elliot Hedman comes in. Experience designer at mPath, Hedman has developed a methodology that combines stress-testing sensors with traditional observational techniques.
Graph from mPath
Read more in 

Can Data Teach Us Empathy?

Thursday, June 18, 2015

It's all about the delivery


http://aomc.com/wp-content/uploads/2015/02/logistics.jpg
I planned to write on this topic before the Target incident. But once it happened, I felt its inclusion really highlights how getting shipping right is so essential for businesses today.

When was the last time you paid for shipping? Some would have to think a while for the answer because so many of us select the "free shipping" options available for online orders.  In truth, though, shipping services are never really free. Their cost can be quite significant, particularly for businesses that that operate in the supply chain.
Shipping is lifeblood of a supply chain business.....

We can see the difference in delivery services from retailers who optimize their shipping and those who don't in our own experience.  I ordered a few items on Target.com on May 28. The email confirmation gave a range for delivery for all the items of June 3 to 5. June 5 arrived, as did some of the items, but not all of them. The UPS tracking information provided still showed June 5 as the date of arrival, despite a notation of a delay on a truck, as confirmed by a Target representative on the phone.  The UPS man who delivered part of the order assured me that there was no way another shipment would come before Monday.

His prediction turned out to be correct, and that was the only insight I gained from UPS, which failed to give me a new arrival time despite my request for information via email.  (Note: Both Target and UPS claimed to want to help when I tweeted about it, but only Target offered some conciliation in the form of a $10 gift card.)

Read more in 

Logistics Don’t Always Deliver Joy Thanks to UPS for inspiring the title with its own tagline

Tuesday, June 16, 2015

Robots are coming to warehouses

Today, we really do let our fingers do the shopping and click through to make our purchases that we want. Next day delivery has become standard for a host of consumer and business products. Keeping up with that expectation drives those in the business of logistics to press for greater efficiency in logistics. Robots can play a role in meeting that demand.

On April 29, Fetch Robotics unveiled new a robotic system made specifically for the logistics industry.  The system that consists of "Freight" and "Fetch" is based on ROS, the open source robot operating system. Freight refers to the mobile base, and Fetch to the mobile manipulator. In addition to working with each other, the robots are designed to work with people and with the warehouse software. 

Read more in 

Robots Improve Logistics in the Electronics Supply Chain

Tuesday, June 9, 2015

The right words matter just as much as the right colors

I noticed that people who post interior decor shots started following me on Google+. I would guess they are doing so in response to the post in which I said this:

Anyone here connected to a paint company like Benjamin Moore or Sherwin Williams? I have a whole new concept for packaging and marketing colors that can truly revolutionize the consumer experience. It's the solution to information overload in which all the colors meld into a blur, and one can't remember which is which any more.

 I really do have a groundbreaking idea and another really brilliant approach that can be coupled together or used separately. It would make colors accessible, memorable, and particularly shareable on social media in a whole new way.

But to return to the matter of the people following me, here's the thing: I'm a words person. As beautiful as some of the pictures are, I get thrown off by the formulaic and clueless way the descriptions are written. Every single one of them starts with an adjective that is not really appropriate. It sounds like the person writing doesn't really speak English and merely selected words at random from some list. We have descriptions like this:


  • Astonishing big black tolomeo floor lamp mixed with small green living room apartment wall paint color plus brown wooden seating area set

    .
  • Appealing small brown living room apartment set with decorative table lamps also square crystal chandelier

    .
  • Amazing small living room apartment set with red cushions plus round black acrylic table under flush mounted ceiling fan

    .
  • Awesome sleek herringbone parquet floor mixed with small brown white living room apartment set plus pink floral window curtains

    .
  • Miraculous attractive undulating pendant lamps mixed with small grey living room apartment plus red sectional sofa and white coffee table

    .
  • Captivating comfy corner blue bean bag sofa with rainbow wall decal plus small white living room apartment set

    .

  • Trust me, the images don't match, and really, nothing I've ever seen in interior design deserved the term "miraculous."

    Wednesday, May 20, 2015

    Bringing Slavery in the Supply Chain to Light

    hile human trafficking and slavery are criminal offenses, they still persist. In fact, our global economy tends to foster these crimes by keeping that labor component within the supply chain out of sight from the consumers of the final products. Now, lawmakers are betting that transparency, first on a state level, and, possibly, on a federal level, may help solve the problem.
    On September 30, 2010, Governor Arnold Schwarzenegger signed the California Senate Bill 657, the California Transparency in Supply Chains Act of 2010 (S.B. 657). It requires businesses that operate in California to disclose what efforts they take to purge their supply chains of human trafficking and slavery. For the electronics industry, with its deep roots in the Silicon Valley, this is significant news, and it may be the seed of a bigger change.

    Read more in

    Transparency Combats Human Trafficking & Slavery in the Supply Chain

    Tuesday, May 19, 2015

    When efficiency, algorithms, and labor laws collide

    Timeclock Wikipedia Commons
    Flexibility is considered a virtue and an essential component an agile organization which can respond to changing needs in real-time. However, when that type of flexibility comes at the expense of employees, the company may not only be crossing the line of ethics but of law.

    On April 10, New York Attorney General Eric Schneiderman directed his office to send a letter (posted by the Wall Street Journal) to 13 major retailers.  What Gap Inc., Abercrombie & Fitch, J. Crew Group Inc., L. Brands, Burlington Coat Factory, TJX Companies, Urban Outfitters, Target Corp., Sears Holding Corp., Williams Sonoma Inc., Crocs, Ann Inc. and J.C. Penney Co. Inc were all asked were to account for questionable scheduling practices known as “on-call” shifts.


    Read more in 

    The Legal Limits for On-Call Shifts

    Thursday, May 7, 2015

    IoT to boost supply chain to the tune of $1.9 trillion

    "We're all connected" served as the tagline for New York Telephone back in the last century.  That was way before people envision the level of connection made possible by the Internet of Things.  We've come a long way and will go much further, according to the forecast of a recent trend report from DHL and Cisco on the positive impact IoT will have for supply chains.
    Read more in 

    IoT to Deliver $1.9 Trillion Boost to Supply Chain

    Big data alone is not enough for an agile enterprise

    Ever get a promotional email or ad that has no relevance to you? We all have, and it’s usually due to the marketing algorithms used to analyze big data inputs responding incorrectly to the wrong signal. For example, eBay started applying algorithms to the tags used to track customers in 2007 to measure the relevance of search results on its site. After a couple of years of success, the results became less accurate and seemed more random and arbitrary. The algorithms no longer worked because one of the tags had shifted. Events like that one resulted in customers seeing search results or receiving marketing emails that made no sense to them.
    “The algorithm is not a human brain and doesn’t realize that the parameters have changed when tags change,” Ratzesberger observed. If a change is made to a variable, everything “downstream” from that variable must change, too, or the complex results can backfire.

    The solution to this entire problem of achieving agility at scale is the Sentient Enterprise, a concept that Ratzesberger developed with Dr. Mohan Sawhney, a professor at Kellogg School of Management at Northwestern University. 
    Read more here

    Monday, April 27, 2015

    Marketing that misses the mark



    Today I found a message in my LinkedIn mailbox that is so very off the mark, it's funny.It's from a company that "create[s] innovative marketing videos."

    It promises, "No more endless pages of boring web content - replace all that with a play button, and give your clients a perfect sales pitch, every time."

    The thing is, I don't like marketing videos. I much prefer to take in information through text. In fact, creating such texts is my job, and I work hard to make sure they are not "boring." So this marketing expert has proved himself to not be much of an expert about targeting. But there is no real harm done. I won't expose the name here, and the email cost nothing.

    Tuesday, April 14, 2015

    Environmental concerns and the electronic supply chain

    Though people always talk about the weather, no one ever does anything about it. To some extent, that is also true about climate, even for those concerned about climate change. Doing something requires more than awareness. It requires a plan, and mapping out a plan begins with information about current practices. A new partnership is aimed at the getting to the starting point with data from more companies involved in the electronic supply chain.
    Read more in 

    Data Drives Down Carbon in the Electronic Supply Chain



    Achieving conflict-free minerals in a supply chain is a goal mandated by ethics, as well as law. Arriving at that end requires many steps along the way. In its latest report, Apple takes credit for achieving milestones on the way. Read more in

    Apple Marking Progress on the Road to Conflict-Free Minerals

    Monday, April 6, 2015

    The app that's a breath of fresh air

    “We live in a personal, real time, location based world,” declares BreezoMeter. That reality of today’s mobile world is the heart of the app’s design. Combining big data, algorithms and mobile technology, it delivers specific air quality information and recommendations in real time. Today’s mobile consumers demand no less.
    “The highest growth in coming years is likely in segment-level and real-time personalization,” according to a recent report, entitled “Enterprise Priorities in Digital Marketing” (PDF). People who carry mobile devices expect access to “services and content for the moment and in the moment.” That’s what BreezoMeter’s air quality app aims to deliver.
    Like many other innovations, BreezoMeter was born out of frustration. Its CEO, Ran Korber, was frustrated by the lack of centralized air quality information available when he was seeking a place clear of air pollution for his new home in Israel. As an environmental engineer with a pregnant wife, he was particularly concerned about the air quality. Finding nothing on the market provided all the answer he sought, he created his own solution.
    The app proved successful in Israel where 300 sensors sufficed to cover the most populated areas of an area roughly the size of New Jersey. Scaling up to cover an area hundreds of time bigger was a challenge for the startup. 

    Is a Smart Barbie a Smart Move?


    Today's fashion doll is not your grandmother's Barbie. Nowadays, she comes equipped with WiFi, voice recognition, and access to data stored in the cloud.
    Since 1959, the iconic Barbie doll has gone through multiple permutations as it evolved to reflect the fashions and expectations of each generation. Lately, that includes technology to enable conversations with the doll. And Mattel has discovered that a talking Barbie causes trouble. In the last generation, people objected to what Barbie said; now they object to what she hears.
    Read more in 

    Smart Barbie Puts Child's Play In The Cloud

    Thursday, February 26, 2015

    Twitter analytics




    Twitter just offered me an analysis of my followers. I've checked out a number of data visualization apps for Twitter in the past, and those took much longer to process the data. As this is form Twitter, it already has the data and gave very fast results. I found it interesting that the majority of my followers are male, 69% in fact. I'm not certain if that's a reflection of general gender representation on Twitter or of the fields of interests connected to my account.

    I got this :

    38% Marketing

    38% Entrepreneurship

    30% Leadership

    30% Startups

    18% SEO


    Top interests?


    47% Tech news

    47% Technology

    47% Politics and current events

    41% Business and news

    41%Business news and general info

    38% Marketing

    38% Entrepreneurship

    32%Business and finance

    30% Leadership

    30% Startups


    I'm not surprised as my top city is NY at 12%.


    Of course, Twitter is offering this as a way to interest me in Twitter ads, but there are no strings attached in checking out the stats. Another service you can use for Twitter information Quillconnect.narrativescienceIts particular spin on data reporting is storifying your account and letting you know how your posts compare with those of your connections on average. It also offers some advice to gain engagement, though I chose to ignroe it, as I am not going to go out of my way to tweet about television. I think it actually mistakes the tweets about biased media reports to be tweets about television, as I don't really discuss programming otherwise.
    Related postshttp://writewaypro.blogspot.com/2015/02/ignore-this-piece-of-advice.html

    Twitter Analytics Puts Cards on the Table

    Thursday, February 12, 2015

    Ignore this piece of advice

    If you believe that the purpose of social media is to be all things to all people and don't want to change your mind, stop reading here. Click over to this Hootsuite blog for advice you'll want to follow. I follow a different path.
    I have no issue with the first part of the blog. It advises people to Google themselves to see which one of their social media outlets returns high-ranking results. That insight could be helpful. In fact, I learned recently that I really should Google myself more often to get beyond the hits of the articles I've published. It was such a search that revealed my Twitter profile is what landed on a list of big data bloggers back in September. I only happened across the list months later.
    Yes, it makes sense to keep abreast of what is your key identifier for those who happen across your posts. I post a lot on Twitter and quite a lot on Google+ because that's where I share links in all categories that interest me,  professionally, personally, and even politically.  I post less on LinkedIn because I limit myself more to professional interests, though I do sometimes throw in some links from the other two categories. For Facebook, my brand pages get less than my personal page. I post very little on Pinterest and never contribute to Instagram or YouTube.
    I know all that without Googling results because I know my own habits already. Now if I were to follow the advice of the article linked to above, I would resolve to set up a YouTube and Instagram account and  spend a lot more time on Pinterest. But I have not intention to do so. That's because I'm playing to my own strengths and interests rather than trying to be all things to all people. 
    http://upload.wikimedia.org/wikipedia/commons/b/bc/The_Childrens_Museum_of_Indianapolis_-_Goha_story_cloth.jpg
    There really is no way to please everyone. That's the moral of the story of the father and son who set out to market with a donkey, one of Aesop's Fables. You can read a really short version of it here.  There are those who would favor the father, favor the son, or favor the donkey, and by trying to please them all, you lose sight of the real objective of the journey and devote all your time to juggling positions.
    The thing about branding is that it works so long as it is focused. The focus is not just in the message but in the medium. If you're pushing fashion, it makes sense to get your message across in a visual medium. If you're pushing ideas, you may want some illustrations, but you likely have to also choose words that explain and clarify.  If that's the path you've chosen, stick with it. Veering off to tend to pictures diverts your time and attention, which can detract from your core identity. I'm not going to be everyone's cup of tea, and if I try to be, I'll just lose my own flavor. 
    Yes, I know that video deliver great metrics.  know that pictures garner more shares and likes than text. I don't object to using pictures or even embedding videos, yet, my primary medium is the written word. It's the way I like to get my information and the way I like to present it. Other people do a better job at creating images, infographics, and videos, and so I will leave them to it and concentrate on what I do well. 

    Wednesday, February 4, 2015

    3D printing for cars: not just for prototyping

    Efficient supply chains can be identified by a handful of components: proximity, flexibility, and minimal waste. Now, the automotive industry is hoping to capture some of these same benefits through the use of 3D printing. 
    Though it hailed 3D printing as the "third industrial revolution" in 2012, The Economist  cautioned that it "is not yet good enough to make a car." Since then, though, 3D printing, referred to as the additive manufacture in the auto industry, has advanced to the point that car bodies can and have been printed. In future, additive manufacture will likely be an integral part of the car supply chain, and not just at the point of creating models for design or rapid prototyping. 
    This past year, Deloitte University Press published a detailed study of the future prospects for car manufacturing in an article titled 3D Opportunity for the Automotive Industry. The value of 3D printing for rapid prototyping and realizing innovative new design has already been established across industries, but it can also be used in manufacturing the end product. That is what has the potential to really transform the supply chain for the car industry.
    Read more in 

    3D Printing Reshapes Automotive Supply Chain 

    See the carbon fiber body of the Strati car beign printed in this video.

    Sunday, February 1, 2015

    Half truths and whole lies

    Nearly two years ago, I thought about "Where to begin?" in writing and the option of not beginning at the very beginning but in the middle of the action. The tactic can also be used in nonfiction, but in that case there is a moral imperative to not distort the actual sequence of events to direct sympathies in a particular direction. Emotions change depending on how an event is reported.

    Here's a recent event from some local news: Trapped in his bathroom during a raging fire, a man and had to be rescued by firefighters and rushed to the hospital for smoke inhalation.

    If that is what you read, you'd likely feel very sorry for the man who suffered in a fire.

    That account is correct, though it is not what is highlighted in the news story headline.  As it turned out, the man who had to be rescued set the fire himself.  He caused property damage that left many tenants homeless and caused another man to need treatment for smoke inhalation. His motive for arson? He was angry about being evicted. Some people may think anger of that sort justifies destruction that harms other innocent people, but most people would lose all sympathy for an arsonist.
    Half a truth is not only a whole lie but a way to misrepresent the arsonist as victim.

    Cutting out the actual background to events completely changes our perceptions and distort who is in the right and who is in the wrong. That is well-illustrated in a story of reaping what you sow in "The Little Red Hen." If you jump to the end of the story without the beginning, the hen sounds selfish and mean. She tantalizes the other animals with the freshly baked loaf and then refuses to share with them. Clearly, then she's the bad guy.


    But that's not the point of the story at all. It only makes sense if you read it from the beginning and see that at every step involved in baking the bread, she had asked the others to share in the work. They always refused. That's why she said they can't share in the results. If you're committed to a narrative that demonizes red hens, then you'll leave out the crucial steps along the way to the baked bread. while fiction does allow you to set your boundaries where you will, a news report needs to be more comprehensive about the beginning, middle, and end.









    Monday, January 26, 2015

    Holographic Imaging Aids Surgeons

    It looks like something out of a science fiction film: a human heart floating in mid-air in such a way that a doctor can walk around it and see it in action from all sides. This technology has the potential to completely revolutionize the way surgeons get to see inside their patients. Already tested in pilot programs, the technology should start appearing in medical care facilities in 2016.
    Fans of the television show Grey's Anatomy got to see a holographic clip of the technology in an episode that aired this past spring. In We Are Never Ever Getting Back Together, Burke arranges for Cristina to go to Zurich where she gets to see a hologram of the heart they are to operate on. In reality, the work on the technology behind the holography was performed in Israel by RealView Imaging.
    Read more in 

    Holographic Images for Healthcare

    SaaS cuts down on sick visits

    onically, seeking out healthcare can actually spread germs contained in a room packed with patients. If you've recently been in such a situation, and been forced to wait an hour or even longer to be seen, you might have thought, as I did, "there has to be a better way." There is, thanks to SaaS.
    SaaS makes it possible for patients to use any web-enabled device to access convenient and affordable healthcare. It does not just give information like you'd find on WebMD, but a  personalized diagnosis and even a prescription--if warranted--at a cost that is just slightly higher than standard insurance copayments
    Minneapolis-based Zipnosis is the company that developed the SaaS platform. It promises "online diagnosis and treatment in minutes" for $25. 
    Read more in 

    SaaS Replaces Sick Visits

    Wednesday, January 21, 2015

    Device to diminish driving while drowsy or distracted

    Like the directive to buy low and sell high to make money in the stock market, the principle of keeping your eyes on the road to be safe when driving sounds simple but remains elusive. With countless distractions and our own tendency to drive while sleep deprived, many of us fail to give driving the full attention it deserves.
    Fortunately, analytics technology offers a solution to alert drivers when their attention wanders. Read more in 

    Realtime Data Targets Drowsy & Distracted Driving

    Wednesday, January 14, 2015

    A smarter phone for use by the visually impaired

    For the visually impaired, the empowerment offered by suitably equipped smartphones provides more than convenience -- it represents independence!
    Today's smartphones offer the computational power of yesterday's desktop computers, coupled with intuitive, easy-to use interfaces, all small enough to fit in our pockets.

    For the visually impaired, however, it's been another story. The visual design of such devices has largely rendered them useless to those who can't see. Taking up the challenge of making mobile devices useful for the vision impaired, Project Ray has launched the "world's only multi-purpose assistive tools with integrated Internet services."

    Read more in

    Smartphones for the Blind